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Welcome to the Innovation Ads Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. I am interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education. How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention-- all on a performance basis?

recent posts

TypeTitleAuthorRepliesLast Post
storyWhat is Direct Response Marketing? Patrick Sutton11 day 22 hours
storyApplying to College Now Seen As Marketing Campaign Patrick Sutton029 weeks 1 day
storyU.S. Dealing With Arabic Enrollment Boom Patrick Sutton029 weeks 5 days
storyMinority Groups Sticking To Minority Serving Colleges Patrick Sutton029 weeks 6 days
storyU.S Review of Accreditors Leads To Intense Debate Patrick Sutton030 weeks 14 hours
storyUC Discussing Ending Admission Guarantee Patrick Sutton030 weeks 19 hours
storyFacebook Steps Into The College Game Patrick Sutton030 weeks 1 day
storyEducation Department Continues Probe of Student-Loan Practices Patrick Sutton030 weeks 1 day
storyOnline Education Is Evolving Patrick Sutton030 weeks 4 days
storyNumber of Doctorates in Science and Math on the Rise Patrick Sutton030 weeks 4 days
storySome Private Schools Look To Expand Enrollment Patrick Sutton030 weeks 6 days
storyAssessment Standards Still Being Debated Patrick Sutton031 weeks 16 hours
storyCommunity College Students & Women Need Some Technical Assistance Patrick Sutton031 weeks 1 day
storyHouse Education Committee Passes Higher-Education Bill Patrick Sutton031 weeks 4 days
storyHouse of Representatives Hammering Out Higher-Education Bill Patrick Sutton031 weeks 5 days
storySchools Look For New Ways to Attract Corporate Clients Patrick Sutton031 weeks 6 days
storyEnrollment Management 101: International Enrollment Patrick Sutton032 weeks 5 days
pageColleges Supporting Low-Income Students Patrick Sutton033 weeks 20 hours
pageProtecting Student Information Patrick Sutton033 weeks 20 hours
storyUniversal Calibration of Higher Education Moves Forward Patrick Sutton039 weeks 6 days
storyCollege Students' Technology "Evolves" Substantially In Recent Years Patrick Sutton040 weeks 1 day
storyEven With Increased Enrollment, Florida Community Colleges Suffer Patrick Sutton040 weeks 5 days
storyEnrollment Management 101 Patrick Sutton040 weeks 6 days
storyPell Grants Increased Patrick Sutton041 weeks 4 days
storyReport Shows More Student Loan Scandals Emerge Patrick Sutton041 weeks 6 days