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Welcome to the Innovation Ads Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. I am interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education. How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention-- all on a performance basis?

recent popular content

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storyAdvertisers Meet the Educators: An Unlikely Partnership has Arisen and Proven Itselfiaing2006-11-17 15:102
pageProtecting Student InformationPatrick Sutton2007-11-06 15:012
storyEnrollment Management 101Patrick Sutton2007-07-26 15:342
storyMore State and Federal Funding Allocated to Distance Learning ProgramsPatrick Sutton2007-02-26 21:472
storyStudent Loan ScrutinyPatrick Sutton2007-02-06 14:401
storyRacial Diversity in Higher EducationPatrick Sutton2007-02-20 15:021
storyU Colorado Professor FiredPatrick Sutton2007-07-30 14:421
storyState Funding Seeks to Boost Distance Learning EnrollmentsPatrick Sutton2007-02-23 17:231
storyUC Discussing Ending Admission GuaranteePatrick Sutton2007-11-27 16:381
storyPell GrantsPatrick Sutton2007-01-31 14:431
storyA Brief History of Enrollment ManagementPatrick Sutton2007-03-15 14:251
storyEnrollment and Race: Discrimination Vs. DiversityPatrick Sutton2007-07-27 15:101
storyAnother Higher Education Conference Under CriticismPatrick Sutton2007-07-10 14:301
storyEnrollment Management 101Patrick Sutton2007-09-12 17:471
audioHow the correct technological platform can increase student retentionPatrick Sutton2006-12-15 19:141
storyMinority Groups Sticking To Minority Serving CollegesPatrick Sutton2007-11-28 18:001
storyU.S Review of Accreditors Leads To Intense DebatePatrick Sutton2007-11-27 21:261
storyEducation Department Backs Down: Gates Speaks UpPatrick Sutton2007-03-08 14:461
storyEnrollment and Race: Discrimination Vs. DiversityPatrick Sutton2007-08-16 14:270
pageColleges Supporting Low-Income StudentsPatrick Sutton2007-11-06 15:350