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Welcome to the Innovation Ads Blog

The purpose of this blog is to lend transparency to the marketing efforts of Innovation Ads. I am interested in cutting cost in public education by de-segmenting the enrollment management process, while providing a better marketing model for not-for-profit public education. How can educational institutions work together with an advertising agency in order to provide more enrollments, lower cost per starts, and better student retention-- all on a performance basis?

Colleges & Universities

U.S. Dealing With Arabic Enrollment Boom

Jonathan Lekstutis
November 29, 2007

 

As a large number of students are making the decision to study Arabic, American colleges and universities are trying to meet this demand by supplying the students with proficient professors. In one case, Hussein Elkhafaifi, an assistant professor and director of the University of Washington’s Arabic language program, had to turn 150 would-be Arabic students away due to the lack of chairs.

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U.S Review of Accreditors Leads To Intense Debate

Jonathan Lekstutis
November 27, 2007

There is intense debate going on in higher-education as the federal agency in charge of evaluating college accreditors begins their evaluation process. College accreditors measure the success of educational institutions. The evaluation of them takes place as the Bush administration is pushing for colleges and universities to do more to demonstrate how well they help students learn.

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Education Department Continues Probe of Student-Loan Practices

Jonathan Lekstutis
November 26, 2007

The U.S Education Department is continuing its probe into the student-loan practices at American colleges and universities. Despite the success of the earlier investigation, the department has identified 55 colleges that received a second round of letters concerning the investigation

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Number of Doctorates in Science and Math on the Rise

Jonathan Lekstutis
November 23, 2007

The total number of doctoral degrees awarded by American colleges and universities rose 5.1 percent in 2006. This rise led to a record of 45,596 doctoral degrees being awarded, according to a report released by the National Science Foundation. Out of the increase in doctorates the largest rise came in the fields of science and engineering.

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Assessment Standards Still Being Debated

Jonathan Lekstutis
November 20, 2007

Colleges, universities, politicians and college associations are all debating on how educational institutions will report their progress and how much success their programs have had. With the Higher Education Act close to being passed into law, an effort has been made to create a national statement on student learning and assessment.

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Community College Students & Women Need Some Technical Assistance

Jonathan Lekstutis

November 19, 2007

Studies are showing that students who attend community college are not as technically savvy as those that are attending major universities. The same studies are also showing that computer science and technology programs are not attracting a large number of women students.

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House Education Committee Passes Higher-Education Bill

Jonathan Lekstutis

November 16, 2007

After vigorous debate, the U.S House of Representatives education committee voted unanimously to push through an education bill that would set federal higher-education policy over the next five years. The bill, which renews the Higher Education Act, now goes to a floor vote in the House and then to a conference with the Senate. The Senate passed its edition of the legislation in August.

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House of Representatives Hammering Out Higher-Education Bill

Jonathan Lekstutis
November 15, 2007

The U.S House of Representatives is working on legislation that will dictate higher education policy for the next five years. Among the main issues the House of Representatives is working on is the increase in new grant programs and the increasing cost of tuition. Colleges are coming under scrutiny for the rising costs of education and lawmakers are beginning to look for ways to curb the rising cost of attending college.

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When Corporations Meet Campuses

Massachusetts Governor Proposes $500million

School Building Budget for Stem Cell Bank

Angela Januzzi

August 28, 2007 

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Nebraska Student Lender Still Must Pay

Nebraska Attorney General, Under Criticism, Rules Lender Must Pay

Angela Januzzi

August 14, 2007

Nebraska loan company Nelnet has been reordered to pay a large sum of money that, two weeks ago, it had been relieved of owing. A student lender based in Lincoln, Nelnet was initially ordered to pay $1 million to create a fund for instructing college students about savvy financing.

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